There is not just the personal blog nowadays, perhaps a corporate blog which is written by executives and senior managers who have some level of authority in the company. They are the ones who are known to their customers and they are in a position to take decisions. They create the blog to promote their own company including the history or background information, their sales products and services and so on.
The definition of corporate blog is a blog published by, or with the support of, an organization to reach that organization's goals. There are five types of corporate blogs which are company blog (eg.Google, Adobe, Flickr, Facebook, and Yahoo! Search), CEO blog (eg.Sun CEO), industry blog, department or product blog (eg.Microsoft Community Blogs), and customer service blog.
Why blogs???
Firstly, you can become the expert, the position yourself and your company as the thought leader of your business. Secondly, blogs are fast way to join the customers' discussions, provide tips and insights or receive feedback, thus they improve the customer relationship.
Next, blogs are an easy way for the readers to find information and resources they want or need (blogging is on-the-job learning). Besides that, if you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.
The Advantages:
Corporate blogging can help your company feel more human to the world and it is a way for your company to become intertwined with the Internet community. In addtion, you could have thousands of people subscribing to your feeds if your corporate blog gains the popularity and this can equate to instant success and popularity of your products. 
Corporate Blogging: A new marketing communication tool for companies
Posted by Ah LiAn at 4:49 PM 1 comments
