There is not just the personal blog nowadays, perhaps a corporate blog which is written by executives and senior managers who have some level of authority in the company. They are the ones who are known to their customers and they are in a position to take decisions. They create the blog to promote their own company including the history or background information, their sales products and services and so on.
The definition of corporate blog is a blog published by, or with the support of, an organization to reach that organization's goals. There are five types of corporate blogs which are company blog (eg.Google, Adobe, Flickr, Facebook, and Yahoo! Search), CEO blog (eg.Sun CEO), industry blog, department or product blog (eg.Microsoft Community Blogs), and customer service blog.
Why blogs???
Firstly, you can become the expert, the position yourself and your company as the thought leader of your business. Secondly, blogs are fast way to join the customers' discussions, provide tips and insights or receive feedback, thus they improve the customer relationship.
Next, blogs are an easy way for the readers to find information and resources they want or need (blogging is on-the-job learning). Besides that, if you establish your company as a thought leader, people in your business will pay attention. They'll read and discuss what you have to say. Chances are good they will see you as an attractive employer.
The Advantages:
Corporate blogging can help your company feel more human to the world and it is a way for your company to become intertwined with the Internet community. In addtion, you could have thousands of people subscribing to your feeds if your corporate blog gains the popularity and this can equate to instant success and popularity of your products. 
Corporate Blogging: A new marketing communication tool for companies
Review of Lelong.com.my
As the founders of the pioneer auction website (http://www.lelong.com.my) in Malaysia, Interbase has secured its position with the largest subscriber base for any site of this genre. With a mission statement of "Serving the community and bringing a high standard of quality into homes and businesses by providing an avenue for on-line trading at a low cost", the staff behind Malaysia's premier auction site continually strive to improve and develop its functionality without levying high costs. At present, Interbase is expanding into more areas of e-commerce and this review will allow you to better understand their business plan and vision.
So what is Lelong.com.my? Styled and functioning similar to the international auction site, eBay.com, Lelong.com.my powers a robust and secure avenue for trading in Malaysia. The idea of an auction site in Malaysia has taken off with tremendous response. With a local flavour, members feel a sense of belonging and constantly keep in contact with the Lelong Development Team to give feedback, be it positive or negative. As their members are extremely valuable to them, they go to great lengths to accommodate for their needs and wants. With the experience they have gained from running the site for the past years, their team are well poised to deliver a site that is full of quality content to the members. Starting based on Consumer-to-Consumer (C2C) transactions, Lelong.com.my is now moving to becoming a channel for Business-to-Consumer (B2C) relationships. Many distributors have realised the power of using the auction system and are now using their site to trade and grow their business
What are the attractions of using Lelong.com.my? Many of us have lots of items lying around the house that are not currently in use; whether second hand or new items that we have not gotten around to disposing of. This is a major compelling factor that have brought many users to Lelong.com.my. The track record for selling items is extremely good. Approximately 70% of all items posted for auction on their site are sold. Hence, users stand a good chance of obtaining a successful transaction. The interface is very user-friendly and easy to use. At a glance, most users get the hang of the system. They focus heavily on customer support and in the event of any problems or queries arising, any e-mails / phone calls directed to them are responded to almost instantaneously. Problems that arise can also be posted in the forum and many users play a role in replyingout others. With all their on-going efforts, a community of auction users has formed which are extremely diverse, and who actively interact amongst one another. This causes them to feel at home and comfortable trading with other members.
Saturday, July 5, 2008
A review on a post on Legal from My E-Commerce blog
As part of its efforts to combat piracy and counterfeiting, Malaysia launched the Sikap Tulen campaign in July last year. It was an education Intellectual Property (IP) initiative targeted at relevant user groups. The aim of the Campaign is to cultivate a lifestyle that respects IP, and to encourage the behavior of using only original and licensed software. The strategy in Sikap Tulen Campaign is to integrate awareness, education and enforcement and execute tactics that focus at all levels ranging from companies, professionals, directors, IT resellers and society in general.
There are six components of the compaign which are as follows:
1. Sikap Tulen Profesional (Professional): a program to encourage professionals to adopt the right attitude towards respecting IP and rejecting software piracy.
2. Sikap Tulen Pengarah or Sikap Tulen Director: educating company directors to appreciate the importance of IP and to adopt the right practices in their companies.
3. Sikap Tulen Syarikat or Sikap Tulen Company: helping companies to implement policies that will help them take control of their software use.
4. Sikap Tulen Masyarakat or Sikap Tulen Society: nurturing a society that respects IP.
5. Sikap Tulen Mall IT or Sikap Tulen IT Mall: ensuring a piracy-free zone in IT Malls and IT stores in shopping complexes.
6. Ops Tulen: enforcement initiatives aimed at addressing the use of pirated and unlicensed software and enforcing the Copyright Act 1987.
