As part of its efforts to combat piracy and counterfeiting, Malaysia launched the Sikap Tulen campaign in July last year. It was an education Intellectual Property (IP) initiative targeted at relevant user groups. The aim of the Campaign is to cultivate a lifestyle that respects IP, and to encourage the behavior of using only original and licensed software. The strategy in Sikap Tulen Campaign is to integrate awareness, education and enforcement and execute tactics that focus at all levels ranging from companies, professionals, directors, IT resellers and society in general.
There are six components of the compaign which are as follows:
1. Sikap Tulen Profesional (Professional): a program to encourage professionals to adopt the right attitude towards respecting IP and rejecting software piracy.
2. Sikap Tulen Pengarah or Sikap Tulen Director: educating company directors to appreciate the importance of IP and to adopt the right practices in their companies.
3. Sikap Tulen Syarikat or Sikap Tulen Company: helping companies to implement policies that will help them take control of their software use.
4. Sikap Tulen Masyarakat or Sikap Tulen Society: nurturing a society that respects IP.
5. Sikap Tulen Mall IT or Sikap Tulen IT Mall: ensuring a piracy-free zone in IT Malls and IT stores in shopping complexes.
6. Ops Tulen: enforcement initiatives aimed at addressing the use of pirated and unlicensed software and enforcing the Copyright Act 1987.
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