Review of Lelong.com.my

As the founders of the pioneer auction website (http://www.lelong.com.my) in Malaysia, Interbase has secured its position with the largest subscriber base for any site of this genre. With a mission statement of "Serving the community and bringing a high standard of quality into homes and businesses by providing an avenue for on-line trading at a low cost", the staff behind Malaysia's premier auction site continually strive to improve and develop its functionality without levying high costs. At present, Interbase is expanding into more areas of e-commerce and this review will allow you to better understand their business plan and vision.

So what is Lelong.com.my? Styled and functioning similar to the international auction site, eBay.com, Lelong.com.my powers a robust and secure avenue for trading in Malaysia. The idea of an auction site in Malaysia has taken off with tremendous response. With a local flavour, members feel a sense of belonging and constantly keep in contact with the Lelong Development Team to give feedback, be it positive or negative. As their members are extremely valuable to them, they go to great lengths to accommodate for their needs and wants. With the experience they have gained from running the site for the past years, their team are well poised to deliver a site that is full of quality content to the members. Starting based on Consumer-to-Consumer (C2C) transactions, Lelong.com.my is now moving to becoming a channel for Business-to-Consumer (B2C) relationships. Many distributors have realised the power of using the auction system and are now using their site to trade and grow their business



What are the attractions of using Lelong.com.my? Many of us have lots of items lying around the house that are not currently in use; whether second hand or new items that we have not gotten around to disposing of. This is a major compelling factor that have brought many users to Lelong.com.my. The track record for selling items is extremely good. Approximately 70% of all items posted for auction on their site are sold. Hence, users stand a good chance of obtaining a successful transaction. The interface is very user-friendly and easy to use. At a glance, most users get the hang of the system. They focus heavily on customer support and in the event of any problems or queries arising, any e-mails / phone calls directed to them are responded to almost instantaneously. Problems that arise can also be posted in the forum and many users play a role in replyingout others. With all their on-going efforts, a community of auction users has formed which are extremely diverse, and who actively interact amongst one another. This causes them to feel at home and comfortable trading with other members.

Saturday, July 5, 2008