E-tailing refers to retailing conducted online, over the Internet. E-tailing makes it easier for a manufacturer to sell directly to the customer, cutting out the intermediary. The Amazon.com is an epitome of successful e-tailing business.
Amazon.com started as an on-line bookstore, but soon expanded its offerings to a variety of products and services such as media, electronics, toys, apparel and even groceries. Amazon reported over 1.3 million sellers who sold products through Amazon's worldwide web sites in 2007. Selling on Amazon has become more popular as Amazon expanded into a variety of categories beyond media, and built a variety of features to support volume selling.
The domain amazon.com attracted at least 615 million visitors annually by 2008 according to an Internet audience measurement website, Compete.com survey. In addition to that, Amazon attracts approximately 50 million U.S. consumers to its website on a monthly basis. This has proven how successful Amazon.com is conducting its e-tailing business!
“The logo that smiles from A to Z, revealing the personality of the worlds biggest online retailer.”
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